Cleaning Brand · Zero to Scale · Meta Ads
₹0 → ₹21.6L+ · 6,241 orders in 3 months · 3.52x ROAS
6 campaigns · ₹4.9L+ spend · 4,533 purchases direct from Meta (~73%) · top campaign 4.28x at ₹74.88 cost/purchase
₹21.6L+
Revenue generated
6,241
Orders (3 months)
3.52x
ROAS
~73%
Direct from Meta
₹4.9L+
Spend managed
The Challenge
A B2B brand launching a consumer-facing brand from a flat baseline — no consumer data or audience.
What We Did
Built brand identity + website + consumer-facing presence pre-launch; full-funnel Meta across festive (Diwali) + evergreen; tested across 6 campaigns; scaled progressively on proven ROAS.
"We were a B2B company with no idea how to sell to consumers. Scalexpert built the whole thing and got us 6,000+ orders in our first season."
— Brand Owner, Cleaning Brand
"Starting from zero doesn't scare me — it's where the cleanest wins come from. We built the brand and the machine, then let the data scale it."
— Founder, Scalexpert
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