Home Furnishing (Canada) · Lead-Quality Turnaround · Google Ads
1,980+ conversions · ~$11.56 cost/conversion · quality fixed at same cost
$22.9k spend (Apr–Dec 2025) · latest month 182 conversions at $12.28, no drop-off
1,980+
Conversions
~$11.56
Cost per conversion
$22.9k
Spend (Apr–Dec 2025)
182 @ $12.28
Latest month
The Challenge
Existing Google Ads spend pulling low-quality, mismatched leads from bad keyword targeting.
What We Did
Audited keywords, realigned to intent-matched terms without raising budget, monitored for months to confirm quality held.
"Our Google Ads were burning money on the wrong leads. They fixed the targeting without charging us more budget, and the lead quality completely turned around."
— Brand Owner, Home Furnishing (Canada)
"Everyone assumes better leads mean more budget. This account proved the opposite — realign the keywords, and the same money buys the right customers."
— Founder, Scalexpert
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